讲座主题1：Using Imaginary People to Understand Real Users（上午9:30-11:30）
内容简介：Personas are imaginary people that represent real users. Creating personas by processing complex online behavioral and demographic data is an on-going research and commercialization project. Using tens of millions of interactions by people engaging with thousands of online posts, we demonstrate that our automatic persona generation methodology has several novel accomplishments. Findings illustrate the approach can develop rich personas representing real people using online data from major social media and other platforms.
内容简介：Publishing a research article is a journey! We will discuss challenges and advice on preparing, submitting, and revising research manuscripts to increase the probability of acceptance at a top-tier journal.
Dr. Jansen is a Principal Scientist in the social computing group of the Qatar Computing Research Institute. He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University. Professor Jansen is editor-in-chief of the journal, Information Processing & Management (Elsevier), a member of the editorial boards of seven international journals, and former editor-in-chief of the journal, Internet Research (Emerald). He has received several awards and honors, including an ACM Research Award, six application development awards, and a university-level teaching award, along with other writing, publishing, research, teaching, and leadership honors. Dr. Jansen has authored or co-authored 300 or so research publications, with articles appearing in a multi-disciplinary range of journals and conferences. He is author of the book, Understanding Sponsored Search: A Coverage of the Core Elements of Keyword Advertising (Cambridge University Press).
詹森博士是卡塔尔计算研究所社会计算小组的首席科学家。他毕业于西点军校，拥有德克萨斯A&M大学计算机科学博士学位。詹森教授是Information Processing & Management (Elsevier)杂志的主编，七种国际期刊编辑委员会的成员，也是Internet Research (Emerald)杂志的前任主编。他获得过多项奖项和荣誉，包括ACM研究奖、六项应用开发奖、大学教学奖，以及其他写作、出版、研究、教学和领导荣誉。詹森博士已经发表了大约300种学术著作，文章发表在多学科范围的期刊和会议上。他还是《Understanding Sponsored Search: A Coverage of the Core Elements of Keyword Advertising》（理解赞助搜索：关键词广告的核心要素）(剑桥大学出版社)一书的作者。